Tour the Damiani Wine Cellars production facility and learn about project managing a winery from grape selection to distribution. Tour will include tastings of 6 Damiani wines.

Event Description

Project managing a winery involves overseeing the entire wine production process, from grape cultivation to bottle sales. It requires a blend of agricultural knowledge, business acumen, and project management skills. Join PMI Rochester's Ithaca Branch for a tour of Damiani Wine Cellars production facility and learn from winery experts what it takes to project manage a complex network of production, sales, and distribution. After the tour, we will have to opportunity to taste 6 Damiani wines!

Learning Objectives

Understand the Lifecycle of Winemaking: Gain an overview of the winemaking process from vineyard planning and grape cultivation to wine production, aging, and bottling.
Vineyard Management: Learn the best practices in vineyard management, including site selection, soil preparation, vine planting, pest and disease control, and harvesting techniques.
Understand Winery Project Management Skills: Understand the skills to plan, execute, and monitor winery projects, including budgeting, scheduling, and resource allocation to meet project goals efficiently.
Explore Wine Marketing and Branding Strategies: Understand the fundamentals of marketing and branding in the wine industry, including creating a brand identity, developing marketing materials, and leveraging social media and other digital platforms.
Enhance Wine Sales and Distribution Knowledge: Learn strategies for effectively selling and distributing wine, including direct sales, working with distributors, and tasting room management.

Agenda

The agenda for the event is as follows:

• 6:00 - 7:00pm - Tour of the Damiani Wine Cellars production facility
• 7:00 - 8:00pm - Tasting 6 Damiani wines

Note: You must be 21 years of age or older to attend this event.

Register Now as space is limited!!